- Some facts about HP's new web printers
Last week, HP launched a line of new web connected printers and unveiled plans to make printing more convenient and accessible. There has been a lot of excitement about these products as well as some questions and concerns about how these printers and their applications will work. With the hope of alleviating some confusion, I wanted to take a moment to provide some facts from HP about ePrint, Yahoo ads and spam:
- HP will not push content to web connected printers without customer permission. Period.
- HP / Yahoo are testing an advertising pilot. The purpose of this test is to learn what printed content is most valuable to customers and how they want to receive that content. Through the pilot, select customers are receiving printed content that includes ads which are customized to match their interests – the same ad-supported content they see beside the online blogs, editorial or hard-copy magazines they already read.
- This program is still in its pilot phase, and HP will use customer feedback from the test to guide decisions about how to offer programs that meet our customer needs.
HP has built serious spam blockers into ePrint:
- A printer with ePrint capabilities has a random email address that can be reset by the customer at any time.
- HP uses industry-standard email spam filters for the printer's email address.
- HP allows customers to “white list” or “black list” email addresses, so the customer controls who can/cannot send print jobs to their printer.
- Users can turn off ePrint altogether so they do not receive any emailed print jobs.
- HP does not and will not provide customers' printer email addresses to advertisers.
How HP’s scheduled delivery service will work:
- The scheduled delivery feature, once enabled, will allow customers the ability to schedule delivery of content they themselves choose – e.g. a coloring page after school or a newspaper for the morning commute. The printer will not print content that users haven’t selected.
- HP has not and will not send unsolicited prints to customer’s printers – the user must set up a scheduled delivery.
The whole idea of these new printers and new capabililties is that HP wants to give customers access to the content they want in the way that they choose. We are eager to hear from our customers and we welcome your thoughts. Feel free to leave a comment here or reach out to us via Twitter at @HP_IPG, @AngelaatHP, or my personal account, @LizatHP.
- posted by LizatHP, June 18, 2010 (13 comments)